Fashion is a fickle industry. Sometimes it feels impossible to keep up with changing trends from season to season. One minute we think that military green jackets with little brass buttons are totally in, then someone tells us that was “so three seasons ago”. How do we keep up?
Well, in a world of instant gratification and a super-sonic super-highway of information that moves around faster than a bee being chased by a puppy, surely we can always have our finger on the pulse, right? Right. If we know who to follow.
So here’s a list of the top 20 people to follow online in Australian fashion. We have scoured the web to find the best people on Twitter and Facebook who are frequently giving us great bite-sized gems of fashion advice. It’s a collection of some of the most influential and well respected fashion bloggers, fashion journalists and women’s magazines around today.
1. Frankie Magazine
(twitter: frankiemagazine web: www.frankie.com.au)
- Over 27,000 Twitter followers
- Over 900 tweets
- 94,362 likes on Facebook
What they offer: Fashion and lifestyle update’s from Australia’s leading alternative and unique women’s magazine.
Why we like them: Who doesn’t love Frankie? It’s unashamedly alternative but not in an overpowering judgy-judgy kind of way. Frankie is the magazine that teaches women that we can be whoever we want, love whatever we want, wear whatever we want, and do it all with confidence and style.
2. marie claire
(twitter: marie_claire_au web: www.marieclaire.com.au)
- Over 16,000 Twitter followers
- Nearly 5000 tweets
- 6537 likes on Facebook
What they offer: Latest news and updates on culture, fashion, beauty and lifestyle from one of Australia’s leading fashion magazines.
Why we like them: They engage. marie claire is one fashion guru that you don’t just follow online – you interact with. The marie claire gang must have a whole team of tweeters dedicated to replying to tweets and telling us what’s going on in the fashion world. No wonder they have over 16 thousand followers – you only get that if you’re really good.
3. Prav
(twitter: ShopperDolly)
- Over 2500 Twitter followers
- Over 39,000 tweets
What they offer: News and tips on fashion, beauty, clothing and travel.
Why we like them: ShopperDolly’s tweets are always fresh and up to the minute – lots of random fashion news that you might not know until next week if you weren’t paying attention.
4. Nikki Parkinson
(twitter: StylingYou web: www.stylingyou.com.au)
- Over 2300 Twitter followers
- Nearly 11000 tweets
- 1385 likes on Facebook
What they offer: Fashion and beauty advice from a blogger, stylist, keynote speaker and corporate workshop presenter.
Why we like them: while Nikki’s Twitter page seems to have a high percentage of personal tweets to friends, she does tweet whenever she’s put out a new article on her blog. And her blog is great. She’s like an old-fashioned magazine writer in the new age of online media – her writing style is comfortable, witty and fresh.
5. Fashion and Beauty
(twitter: fashionbeauty)
- Over 8083 Twitter followers
- Only 13 tweets so far
What they offer: Latest fashion and beauty tips for men and women – and free advice
Why we like them: While Fashion and Beauty don’t have many tweets, they are pretty new so we’re giving them the benefit of the doubt. The 8000 followers must be right about something. One great thing about Fashion and Beauty is that you don’t need to trawl through an overwhelmingly long list of personal tweets and replies to find the actual fashion advice. They don’t have many tweets but each one is a gem. Great tips like: “Drink lots of water! Your body and your skin will thankyou for it!” and advice we are grateful for like: “attention: leggings are not to be worn as pants. (unless your jogging/gym-ing)”
6. Harper’s BAZAAR
(twitter: BAZAARAustralia web: www.harpersbazaar.com.au)
- Over 8400 Twitter followers
- Nearly 1300 tweets
- 4328 likes on Facebook
What they offer: Style, fashion and trends from leading Australian fashion magazine
Why we like them: Harper’s BAZAAR regularly keep us up to date on the hottest news and tips in the fashion and celebrity world. They tweet at least a couple of times a day and their website is fresh, frequent and fashionable – just like the mag in real life.
7. Helen Lee
(twitter: sassybella web: www.sassybella.com)
- Over 5000 Twitter followers
- Nearly 7000 tweets
- 246 likes on Facebook
What they offer: Fashion news, beauty, gossip and a little bit of geek chic.
Why we like them: Helen has great style – the Sassy Bella brand is enough to tell us that. Her tweets are fun and gossip-worthy; Her website is pretty, fresh and full of great fashion and beauty ideas.
8. Rose Bertwistle
(twitter: fallenrosemedia web: www.fallenrosemedia.com)
- Nearly 4500 Twitter followers
- Over 2500 tweets
What they offer: Tips and thoughts from an Australian fashion photographer and cinematographer
Why we like them: No one does fashion photography like Rose. Her images make fashion a whole new experiences. They are beautiful, inspiring and sexy.
9. Beauty Fashion Style
(twitter: cranberrykiss)
- Nearly 4000 Twitter followers
- Over 850 tweets
What they offer: Tips, advice and updates on fashion and style – especially body shape fashion tips
Why we like them: While some recent posts have been a little distracted (slightly off topic to beauty and style), we’re really hoping they’ll come back on track soon. We’ve loved Cranberry Kiss because she usually gives us links to a whole lot of great articles on fashion, beauty and style from around the world.
10. L’Oréal Melbourne Fashion Festival
(twitter: LMFF web: www.lmff.com.au)
- Over 7000 Twitter followers
- Nearly 1000 tweets
- 12234 likes on Facebook
What they offer: Fashion news and updates from the festival
Why we like them: The style inspiration from LMFF doesn’t stop after the festival does. There’s a constant stream of stylish and creative fashion trends (articles, pictures, videos) to be followed on LMFF’s Twitter page and even more on their website’s blog and Facebook page. These guys seriously know how to do social media. To be connected to fashion, be connected to LMFF.
11. StyleMILK
(twitter: StylemilkAUS web: www.stylemilk.com.au)
- Over 3200 Twitter followers
- Nearly 4500 tweets
- 2305 likes on Facebook
What they offer: Designer online fashion blog and magazine
Why we like them: While we’re tempted to keep these guys a little hush hush (they are kind of a competitor after all), this list just wouldn’t be complete without them. Some amazing photography greets us every time we visit the StyleMilk website and there are always some really special fashion stories on there. What we love most is that StyleMilk began as a fashion blog and the gorgeous designer clothes have inspired its creator to branch out into a store – now that’s following your dreams.
12. Bronny Fallens
(twitter: AskBronny web: www.askbronny.com)
- Almost 3000 Twitter followers
- Over 2100 tweets
- 204 members on Facebook
What they offer: Thoughts and advice from a fashion stylist, TV presenter, DJ, Writer and Mum
Why we like them: Bronny is truly immersed in the fashion industry. Her tweets are plentiful and have great fashion advice. Her website is awesome because it’s basically an ‘online advice column’. But instead of having to wait a week until a new edition is published, it’s updated all the time. We love Bronny because if you have a burning fashion question, you don’t have to try and figure it out yourself.
13. Olivia Smith
(twitter: OliviaSmith_ web: the-fashionista-next-door.blogspot.com)
- Over 3000 Twitter followers
- Nearly 1000 tweets
What they offer: Fashion tips and tricks from a fashion blogger
Why we like them: Olivia tweets about all sorts of things (including fashion) and following her is a great way to stay up to date on interesting current affairs and fashion news. Her Fashionista Next Door blog has some great images and musings about the fashion and celebrity world.
14. Margot Warren
(twitter: margotwarren web: groovyclothesboutique.com)
- Over 13,500 Twitter followers
- Over 400 tweets
- 104 likes on Facebook
What they offer: Sharing fabulous tie dyed fashion with the world
Why we like them: For a niche market (tie-dyed fashion and festival clothing), Margot has a disarmingly large number of followers, so we reckon this makes her a bit of a guru in the area – if it’s your style then she’s the one to follow
15. Jona Davidson
(twitter: JonaDavidson web: www.bitchpleaz.com)
- Almost 2500 Twitter followers
- Nearly 4500 tweets
- 12 likes on Facebook
What they offer: Fashion followings from a retired model who is now a fashion blogger and designer
Why we like them: Jona’s blog allows us to indulge ‘the bitch inside’ for a few minutes – he finds some of the more shameful celebrity fashions around and gives us a little bit of his mind on them. Much more of a “what not to do” blog, but it’s fun for a few minutes every now and then.
16. 2threads
(twitter: 2threads web: 2threads.com)
- Over 2300 Twitter followers
- Nearly 2200 tweets
- 3382 likes on Facebook
What they offer: Latest local and international fashion news, trends, style tips, photos, articles and shopping
Why we like them: 2threads is truly about fashion news. Their Twitter stream and online blog is constantly full of the latest and greatest style news, tips and profiles. They’ve got great imagery and even some cool videos. Definitely one to follow for keeping your finger on the fashion pulse.
17. Becky Benton
(twitter: fashionbee)
- Over 1800 Twitter followers
- Nearly 1100 tweets
What they offer: Thoughts and tips on women’s fashion - accessories, shows, trends and design - from a true fashionista
Why we like them: Our little fashion bee friend Becky Benton always has the fun, quirky and cute international fashion stories to pique our interest. The think we love about Becky is that her Twitter feed is purely fashion. None of this personal back and forward business – it’s just the things you want to know about. Great for the busy fashion followers amongst us who just want to know what’s going on.
18. Mylookbook
(twitter: Mylookbook web: www.mylookbook.com.au)
- Over 1700 Twitter followers
- Over 1200 tweets
- 4126 likes on Facebook
What they offer: Fashion tips from a true online fashion magazine
Why we like them: If you’re anyone who’s anyone in fashion, you follow MyLookBook. MyLookBook’s Twitter feed has a great stream of interesting and funny fashion tweet and her online magazine is purely fashion – the hottest looks and trends every season.
19. Filip Odzak
(twitter: F_SQUARED2 web: www.fashionsquared.com)
- Over 2100 Twitter followers
- Nearly 2000 tweets
What they offer: Fashion commentary – bitching, not blogging
Why we like them: F Squared (or better known as Fashion2) is a hot one to follow… While the website is due to arrive in May 2011, if their Twitter followers is anything to go by, it’ll be pretty mad. We’re following them to see what they’ll come up with… watch this space.
20. Tracey Gillinder
(twitter: traceygillinder web: diaryofashoeaddict.blogspot.com + www.traceygillinder.com.au)
- Almost 2000 Twitter followers
- Over 1500 tweets
- 1075 likes on Facebook
What they offer: Fashion thoughts from an experienced designer and writer
Why we like them: So it’s all about shoes, but what’s not to love? Tracey is an Associate Director for a design firm and this love and passion for fashion is evident on her Twitter stream and her shoe addict blog. We follow her because we like to know we’re not alone in our love of fashion.
Know of others?
If you know of other awesome bloggers with a great following and rad fashion tips, post a comment down below to share your followings with others.
